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Privacy Policy

Last updated: 14 October 2026

This policy is provided in English. Translations may be made available later.

1. Introduction

Sanders Stay respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, book accommodation, communicate with us, work with us, or interact with companies within the Sanders Group.

We process personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (FADP), where applicable.

2. Who we are

The principal contact for privacy matters relating to Sanders Stay is:

Sanders Pay ApS (Swiss branch)
Baarermattstrasse 8D
6340 Baar, Switzerland
Swiss registration number: CHE-364.696.776

Email: info@sandersstay.com
Telephone: +45 7029 9000

Sanders Pay ApS (Swiss branch) forms part of the Sanders Group. Depending on the service and location, another Sanders Group company may act as the responsible data controller, independently or jointly with another company. Where relevant, the identity of that company will be communicated through the applicable booking, contractual or service documentation.

3. Information we collect

Depending on your relationship with Sanders, we may collect:

  • Identification and contact information: Name, email address, telephone number, postal address, nationality and information required for guest registration.
  • Booking information: Accommodation reservations, dates of stay, guest preferences, booking history and related correspondence.
  • Payment information: Payment status, transaction references, billing information and limited payment details needed to administer transactions. Payment card information may be processed by authorised payment service providers.
  • Business information: Details of property owners, suppliers, investors, introducers, agents and other professional contacts.
  • Communications: Emails, enquiries, customer service correspondence and other information you voluntarily provide.
  • Website information: Device information, IP address, cookies and website usage information, subject to applicable consent requirements.

We aim to collect only information reasonably necessary for the relevant purpose.

4. How we use personal information

We process personal information for the following purposes:

  • Managing accommodation bookings and guest services — performance of a contract.
  • Processing payments and invoices — contractual necessity and legal obligations.
  • Guest registration and regulatory reporting — legal obligation.
  • Responding to enquiries — legitimate interests or pre-contractual steps.
  • Managing business and supplier relationships — contractual necessity or legitimate interests.
  • Internal business administration and reporting — legitimate interests.
  • Security, fraud prevention and legal claims — legitimate interests or legal obligations.
  • Optional marketing communications — consent or another applicable lawful basis.
  • Non-essential website cookies — consent where required.

Where we rely on legitimate interests, we consider the necessity of processing and its impact on the rights and freedoms of individuals.

5. Artificial intelligence and internal business systems

Sanders uses internal digital systems, including its Alexis business management platform, to organise information, support operational decisions and improve the quality of its services.

Certain functions may use external artificial intelligence service providers, including OpenAI, to assist authorised personnel with:

  • Finding and summarising relevant business information.
  • Reviewing operational and financial documentation.
  • Preparing management reports and analyses.
  • Supporting internal business planning and decision-making.

Where personal information is included in such processing, Sanders applies access controls, data minimisation and appropriate contractual and technical safeguards.

AI-generated information is intended to assist human decision-making. Sanders does not rely solely on automated AI decisions that produce legal or similarly significant effects on individuals without an appropriate lawful basis and safeguards.

Sensitive information and recordings are subject to additional restrictions. External AI processing may involve international data transfers, as explained below.

6. Sharing personal information

We may share relevant information with:

  • Sanders Group companies involved in providing or administering services.
  • Accommodation operators, booking platforms and property service providers.
  • Payment processors, banks and financial service providers.
  • Professional advisers, including accountants, auditors and lawyers.
  • IT hosting, software and authorised AI service providers.
  • Public authorities where legally required.

We require processors acting on our behalf to handle personal data under appropriate contractual and security arrangements. We do not sell personal information to advertisers.

7. International data transfers

Sanders operates internationally, and personal data may be processed in Switzerland, the European Economic Area and other countries where our service providers operate.

Switzerland is recognised by the European Commission as providing an adequate level of data protection.

Where personal information is transferred to a country without an applicable adequacy decision, Sanders uses appropriate legal safeguards, such as recognised standard contractual clauses, where required.

Some cloud and AI services may process information outside the EEA or Switzerland. Applicable transfer arrangements and safeguards are reviewed as part of our supplier governance. You may contact us for information about the safeguards applicable to your personal data.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including contractual, accounting, tax, regulatory and legitimate business requirements. Retention periods depend on the category of information and applicable law.

When information is no longer required, we delete, anonymise or securely archive it as appropriate, subject to legal preservation obligations.

9. Information security

Sanders maintains organisational and technical measures designed to protect personal information against unauthorised access, disclosure, alteration or loss. These measures may include access restrictions, authentication, encryption, activity logging, backup procedures and controlled access to business systems.

Access to personal information is limited according to business responsibilities and authorisation.

10. Your rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate information.
  • Request deletion of information.
  • Request restriction of processing.
  • Object to processing based on legitimate interests.
  • Request portability of certain information.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with the relevant data protection supervisory authority.

To exercise your rights, contact info@sandersstay.com. We may request reasonable verification of identity before responding.

11. Cookies and website analytics

Our website may use cookies and similar technologies to provide essential functionality, understand website usage and improve the visitor experience. Where legally required, we request consent before placing non-essential cookies.

Further information about cookies and available preferences is provided through our Cookie Policy and website consent controls.

12. Third-party websites and booking platforms

Our website may contain links to third-party websites, booking platforms and external services. These services may operate under their own privacy policies. We encourage you to review the applicable policies when using external services.

13. Children's information

Our accommodation services may involve information about children travelling with parents or guardians. We process such information only where necessary for booking, accommodation, safety or applicable legal requirements.

We do not knowingly use children's personal information for independent marketing profiling.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, legal obligations or data processing practices. The latest version will be published on our website with its revision date.

15. Contact

For questions, requests or concerns regarding privacy and personal information, please contact:

Sanders Pay ApS (Swiss branch)
Baarermattstrasse 8D
6340 Baar, Switzerland
Email: info@sandersstay.com
Telephone: +45 7029 9000